Asciari

The up-and-coming Italian brand Asciari Milano is a family business run by Pietro, Federica and their mother Marta, each of them previously occupied in pursuing different careers until when they decided to join forces for realizing their biggest passion and dedicated themselves to fashion design. By mixing Sicilian cultural heritage with touches of Milanese edginess, Asciari embodies an ideal of understated luxury, and aims to make the art of getting dressed something meaningful and personal. Rather than following seasonal trends, the designers focus on la bella figura, an essentially Italian concept that goes deeper than clothing, image, and presentation, and it includes also good manners, class, taste and all that makes an individual truly elegant.