Massimo Alba launched his own line 2006, establishing its understated and subdued nature by having the logo written small. Within the current fashion landscape, Alba is an eccentric figure, yet not in the literal sense of the word. Instead, that side of him is rooted in a humanistic vision which inspires his work and which reverberates and effects the spaces he lives and works in. Designing and producing clothes are, for him episodes of an extended story of intertwined feelings and existential curiosity.