Ignatious Joseph established his shirt company more than two decades ago. After many years in the international hospitality business, Mr Joseph decided to pursue his passion for elegant menswear. The shirts are made in Europe by people who have the tradition and skills needed to make luxury clothing, the Italians. Shunning the "hyped brand/cheap production" strategy of many high-end manufacturers, he has built up his brand, going door to door, like some of the most eminent Italian producers did when they first entered the international market.