Ignatious Joseph established his shirt company more than two decades ago. After many years in the international hospitality business, Mr Joseph decided to pursue his passion for elegant menswear. The shirts are made by people who have the tradition and skills needed to make luxury clothing, the Italians. Shunning the "hyped brand/cheap production" strategy of many high-end manufacturers, he has built up his brand, going door to door, like some of the most eminent Italian producers did when they first entered the international market. Ign. Joseph menswear is made in Europe because that still where gentlemen from Shanghai to St. Petersberg to São Paulo look for the finest quality and distinctive style. It is the personal touch and a bit of flamboyance, which has done as much to stimulate interest in Italian menswear around the world.