The Gossip firm of Castelfiorentino, Florence, which now produces the Antonelli Firenze brand, was founded in 1950 by Luciano Antonelli as a lingerie manufacturer. In 2001 came the generational passage to the founder’s daughters Enrica and Roberta. The launch on the market of the first collection of couture shirts immediately met with outstanding success. 2013 Antonelli Firenze hit the market with a total look Made in Italy “by women for women”. The collection is hallmarked by a novel stylistic vision that seeks a natural elegance and a discreetly Italian style that shuns excess.