NIÙ

NIÚ was founded in Italy in 1999 by siblings Serena and Bruno Cibischino. The name "NIÚ" simultaneously stands for the Friulian word for "nest" and the English word "new". This dual meaning reflects the brand's philosophy: leaving the familiar, discovering new things, and bringing inspiration from all over the world back home.

Every NIÚ collection tells the story of a journey. Colors, patterns, and fabrics are inspired by impressions from foreign countries, cultures, and traditions. Whether Malaysia, Japan, Brazil, or Africa – the creative influences of these places flow directly into the designs, giving the fashion its unmistakable character. The brand understands fashion as an expression of curiosity, freedom, and cultural diversity.

For over 20 years, NIÚ has been combining Italian craftsmanship with a cosmopolitan design philosophy. Characteristic features include extraordinary prints, natural materials, and comfortable silhouettes that prioritize individuality over fleeting trends. Each collection conveys the brand's nomadic and adventurous spirit, appealing to women who understand fashion as part of their personal story.